武汉夜场：Spain’s hotel industry actively transforms to meet challenges
Spain’s hotel industry actively transforms to meet challenges
The new crown pneumonia epidemic continues,The European hotel industry is facing a new round of pressure.According to the latest data from the World Tourism Organization,In September this year,Spain’s total hotel bookings decreased by 86% compared with the same period last year; from January to September this year,The average hotel occupancy rate in Spain is only 32%.In order to increase revenue and overcome difficulties,Innovative business concepts for many hotels in Spain,Actively explore new business models.
In the context of epidemic prevention and control,More and more tourists tend to avoid or reduce long-distance flights.Self-driving tours and short-distance tours have become new tourist hotspots,The hotel industry has also begun to focus on domestic and local tourists.A hotel discount and exemption program was launched for local tourists,People can apply for hotel accommodation credits or discount coupons in advance on the website.A five-star hotel in Barcelona also launched a package including one dinner and one night’s accommodation specifically for local residents.Let citizens get a relaxing experience at a price far below the market.
A start-up on the Spanish island of Mallorca has launched an online platform,Help hotels sell experience items online to local residents,If you use the hotel swimming pool, gym,Experience spa and massage services.Although the number of local tourists dropped sharply,However, the sales of the site has increased three times in the first nine months of this year.A hotel in Barcelona joined the platform within 2 months,It sold value 5 to more than 2500 local residents.Various service experience products of 20,000 Euros.The person in charge of the website said,The platform aims to achieve the sustainable development of tourism,Make hotel facilities and services in popular tourist destinations not only for tourists,It also serves local residents.
Many hotels located in metropolitan areas have begun to renovate and reuse space.With the increasing popularity of telecommuting,More and more hotels begin to provide office space for companies or individuals.French Hotel Chain Group B&B recently converted some of its hotel rooms in Spain and Portugal into office spaces.Equipped with comfortable office facilities, high-speed internet, private toilets,Free coffee and tea are provided.This service is mainly for customers who lack office space and facilities or need privacy in their residences.Meet the needs of working in a quiet and comfortable environment and holding video conferences.
From mid-September,Aloft Madrid, a subsidiary of Marriott International, has also transformed the hotel’s public areas into office areas.It is also rented out as a package from 9 am to 18:00 every day.People spend 12 euros,You can enjoy services such as breakfast, high-speed internet and printing 20 documents.”Renovating the hotel space and renting it out is a new way to maintain the vitality of the hotel during the epidemic prevention and control period.Conducive to help the hotel reduce losses.”The hotel’s general manager Gonzalo Maggie said,Unlike shared office space, which requires a fixed rent to be paid in advance,The hotel office space is settled by the number of days used,More flexibility.
According to media analysis,In the post-epidemic era,Telecommuting has become an important trend,Many jobs will have greater flexibility and flexibility,The line between travel and work is becoming increasingly blurred.therefore,The “hotel + office” model may be retained,And become one of the future development trends of the hotel industry.
(Madrid of this newspaper)
”People’s Daily” (Page 17 on November 4, 2020)