武汉嫩茶会：The future of e-sports in China
The future of e-sports in China
Spectators participating in the 2020 League of Legends Global Finals visited the outdoor exhibition area.
The SN team and the DWG team appeared before the game.
Photo courtesy of the organizer
October 31,The newly unveiled Shanghai Pudong Football Stadium leaves the chance of its debut to e-sports.
At the 2020 League of Legends Global Finals (S10) held that night,The DWG team from South Korea’s LCK division defeated the SN team in China’s LPL division in four rounds.Won the Summoner trophy after a two-year absence for the LCK.Although he failed to witness the Chinese team win the cup at home,However, the more than 6,300 spectators who watched the game still lit the stadium with cheers and shouts like mountains and tsunami.
Can accommodate 3.For the 70,000 professional football field,The attendance rate of less than 20% is not worth mentioning in the past.But for sports events and industries that are still struggling under the new crown pneumonia epidemic,An audience of this size is enough to inject confidence and motivation into it-behind the more than 6,300 lucky people who rushed to Shanghai from all over the country through lottery,There are more than 3 million e-sports enthusiasts eager to come to the scene,Participate personally in this peak moment of global e-sports.
Confidence: 6300 and 3 million
Earlier this year,When traditional sports events were suspended due to the epidemic,LPL took the lead in the online rematch,Sounded the clarion call for the resumption of work in the sports field.Although there is no cheering from the audience,However, the wonderful LPL game is still a hot topic on Chinese social networks.Accompany many young e-sports enthusiasts to spend an unforgettable “home time”.
Under the epidemic,The speed of e-sports “breaking the circle” is also accelerating.The “2020 Global E-sports Industry Development Report” recently released by Penguin Think Tank and other institutions shows thatDuring the epidemic, there were about 26 million new Chinese e-sports users.among them,Driven by your partner and children,More female and older users are turning from “e-sports knowers” to “event viewers.”
”The new crown pneumonia epidemic has disrupted the planning of global sports events,E-sports has been greatly affected in offline games and other aspects.But the special environment also highlights the characteristics and advantages of e-sports.”Ren Yuxin, chief operating officer of Tencent Group, said earlier.
It’s just to see the enthusiasm that e-sports fans have accumulated for a long time,The organizers of the S10 event decided to let more spectators come to the scene,And adopt a free, lottery way.
”When this kind of crazy idea popped out,Our team almost all agreed at the first time.”Fist Games China head and Tenking Sports Co-CEO Lin Song said,”This may be the best way under the special circumstances of the epidemic.”
In just a few days,The number of registrations for the competition exceeded 3 million,On average, more than 4000 people participate in the “lottery” every minute.Lin Song said,Every audience who finally came to the scene,They are all sparkling “European Emperors”.
E-sports players from several countries gathered on the banks of the Huangpu River, and more than 6000 spectators poured into the stadium.As global sports events have been shut down or played in empty stadiums,The S10 finals held in Shanghai “the scenery is unique here.”Behind the smooth “marriage” of Shanghai,It is China’s universally recognized anti-epidemic achievements and epidemic prevention measures.
”Without the great help of Shanghai,None of this happened.John Needham, the global head of Riot Games e-sports, detailed his experience in Shanghai: the first time in 9 months to eat with others in a restaurant, countless nucleic acid tests, meticulousEpidemic prevention measures.
”Shanghai is safe,I don’t want to leave anymore.”Needham said.
Vigor: E-sports ecology leads the world
In the final that night,The 18-year-old Chen Zebin (Bin), the top laner of the SN team, won an unprecedented “five kills” in the second game.Pushed the atmosphere of the audience to a climax.Although the young LPL team failed to keep the trophy in China,But people are still optimistic about the future of this “dark horse”.
The future can be expected,The same is true for Chinese e-sports.
This year is the second time the League of Legends World Finals has landed in mainland China.In 2017,The S7 final was staged at the “Bird’s Nest” National Stadium in Beijing.The scene where two Korean teams met in the final,It is still the “pain in the heart” of many Chinese e-sports enthusiasts.
but,It was from then on,E-sports in China has gradually entered the “golden age”.The two finals in 2018 and 2019,The Chinese teams all won the championship,Ended LCK’s continuous five-year rule.The influx of capital and talents,Let the e-sports events represented by the League of Legends and the glory of the king fully blossom,The development of the e-sports industry has entered the fast lane.
”If it was placed 10 years ago,I might say that South Korea is the future of e-sports.But looking at it now,The development of China’s e-sports industry has already caught up.”Rist Games CEO Niccolo Laurent believes,China attaches great importance to the development of e-sports,See it as the future of the sports industry,And introduced a lot of support policies.
”China’s e-sports ecosystem has been three to five years ahead of the rest of the world.Laurent said.
Data Display,In 2019,China’s e-sports game market has exceeded 100 billion yuan.In 2020,Chinese e-sports users are expected to exceed 400 million,Among them, young users are the mainstream group,E-sports events have become an important way for brands and culture to reach young people.
”Over the past few years,I have been to Shanghai no less than 20 times.It can be said,E-sports has become mainstream in China,It is a way of life.China is the future of e-sports.”Needham said.
With the settlement of e-sports competitions,The center of global e-sports is shifting to China-in August this year,”E-Sports Beijing 2020″ King of Glory World Champions Cup finals were staged at the Cadillac Center in Beijing; previously,Riot Games also announced,The 2021 League of Legends Global Finals will remain in China.
”In this period,Many regions abroad have not had the courage to hold the global finals for two consecutive years.We solemnly promise to hold two events,Let players around the world see exciting e-sports games,This is a very good embodiment of China’s soft power.”Lin Song said.
”Last year when the S9 finals were held in Paris, France,Local government officials are asking me: What does China do?How does Shanghai manage the competition?Laurent said.This experience made him feel,The development experience of China’s e-sports industry has become a model for the Western market to learn from and learn from.
Resilience: Many cities compete for the e-sports capital
The League of Legends Global Finals lasted for nearly a month,Turning Shanghai into the “e-sports capital” of the world’s attention.Around this competition,Shanghai also launched the “Urban Canyon Life Month” cultural event,Set up a wealth of watching, clocking, landmark activities.Walking the streets of Shanghai,From time to time I can discover the elements of e-sports,Feel the atmosphere of gaming.
Behind the passionate embrace of e-sports,It is Shanghai’s ambition to build a “global e-sports capital”.In 2019,Shanghai proposed “20 E-sports”,Layout the development of the entire industry chain of e-sports.Data Display,Last year, Shanghai supported 24 e-sports games, events, clubs, anchor commentary, and broadcast production projects; more than 1,500 large-scale e-sports events were held.Accounted for nearly half of the country; accumulated over 250 e-sports companies and clubs,It accounts for more than 80% of the country.
Entering 2020,Despite the epidemic,Shanghai is still at the most critical stage of epidemic prevention and control, announcing the news that “S10 will not stop”,Release strong market signals and confidence to the world,And contributed to this rare global finals.
”in Shanghai,I have seen construction projects related to e-sports, leading e-sports broadcasting technology, large-scale investment.No matter from which point of view,Shanghai is far ahead.Laurent said.For government departments in various countries and regions,Understanding new technologies and new industries is no easy task.But Shanghai has a clear understanding of the e-sports industry,And provided practical help.
In fact,It’s not just Shanghai.In the post-epidemic era,Seize the development opportunities of the e-sports industry,It has become a common choice for many places in China.
Strive to build Beijing, the “online gaming capital”,A series of “e-sports Beijing 2020” events were held this summer,The Beijing International E-sports Innovation and Development Conference, the Light of E-sports Exhibition and Trade Fair, and the 2020 King of Glory World Champions Cup finals were staged one after another.A series of e-sports and related industrial policies are accelerating the implementation,It shows Beijing’s ambition to build a capital of online games with the e-sports industry as its starting point.
last year,Hainan has issued the “Six Seas” to support the development of the e-sports industry,Gradually improve and introduce corresponding support policies in terms of funds, talents, taxation, visa exemption, competition approval and broadcasting,Strongly support the development of e-sports.now,In the Nanhai Free Trade Port Ecological Software Park,There are more than 1,000 digital cultural and sports companies focusing on e-sports and games.
Insiders pointed out thatThe development of the e-sports industry can boost the confidence in the development of the digital economy industry under the influence of the epidemic.Activate consumption motivation,Provide new employment opportunities.Data Display,In 2020,China will surpass North America,Contribute the largest share of revenue in the global e-sports market,It accounts for 35% of global revenue.With a huge base of e-sports users,E-sports in China has entered the stage of user emotional training, commercial value development and segmented market operations.