武汉mmc攻略：The new model of online and offline integration creates more cooperation between China and Japan at the CIIE
The new model of online and offline integration creates more cooperation between China and Japan at the CIIE
Beijing, November 3 (Zhang Jing Xuan Fan Deng Shijiang) The 3rd China International Import Expo will be held in Shanghai,The preparatory work is currently proceeding in an orderly manner.Although affected by the new crown epidemic,There are certain restrictions on overseas routes,However, under the coordination of the Japan External Trade Organization (JETRO), the coordination department of Japanese exhibitors,The number of participating Japanese companies reached 156 companies and groups,There is basically no change compared with last year.For Japanese SMEs who want to expand their boundaries in the Chinese market,The CIIE, which can attract buyers from all over China, is extremely influential.This has become an indisputable broad consensus.
Japan Pavilion occupies 3 booths
JETRO has set up Japan pavilions in the three exhibition areas of food and agricultural products, medical equipment and medicine and health care, clothing and apparel, and consumer goods this year.In addition, in order to help Japanese companies unable to arrive due to international route restrictions due to the new crown epidemic,JETRO makes full use of advanced digital technology and online negotiation tools,Create an online “online pavilion”,Allow companies to conduct business consultations in Japan.In addition, various exhibitors in Japan are also equipped with translators,Make perfect preparations for online negotiation.
In this year’s new situation,JETRO also made a new attempt.They cooperated with Chinese e-commerce giants Alibaba and JD.com,For the first time, “Japan Mall Japanese Tavern” and “Japan Mall Japanese Living Hall” were opened through the “online + offline” model.Participants took out their mobile phones and scanned the QR codes on the exhibits to purchase.In addition,In order to promote business docking,Promote B2C Japanese products and merchandise sales between companies and exhibitors,JETRO also worked a lot,For example, using non-contact 3D screens for commercial proposals,Strengthen the interactive communication with on-site exhibitors through live broadcast,Enabling Chinese local Internet giants to introduce products online,The most advanced face recognition tools are used to collect and analyze the number, type, preference and other data of exhibitors.
Concept map of Japan Pavilion (Food and Agricultural Products Exhibition Area) (Photo courtesy of JETRO Shanghai)
Food and agricultural products exhibition area: let buyers find their “good heart” at a glance
In this year’s CIIE,There are a total of 116 Japanese exhibitors and groups in the Food and Agricultural Products Pavilion.Among them, there are 69 new exhibitors and groups,From Hokkaido to Okinawa,Covering all regions of Japan from north to south,The exhibits include aquatic products, rice, beverages, alcoholic beverages, snacks, snacks, etc.Contains multiple categories.This year’s exhibition area has broken the previous “1 company, 1 room” format.The exhibition area of 1,300 square meters is presented in an open space,To increase the attractiveness to buyers.In addition, due to the restrictions on international flights this year,The companies and organizations that failed to participate in the exhibition in Shanghai,All have adopted an online exhibition model,The tablet computer installed in the venue can retrieve the detailed information of the exhibited products.At the same time, buyers can also use the negotiation appointment system to negotiate online with the person in charge in Japan.In order to provide a comfortable negotiation environment,There are also booths in the exhibition area for buyers.
Compartment for online negotiation (Photo courtesy of JETRO Shanghai)
Medical equipment and medical and health care area: key areas of concern for China and Japan
A total of 40 Japanese companies and groups participated in the medical equipment and health care zone.23 of them were “old friends” last year.A person in charge of JETRO Shanghai said: “All companies have achieved very satisfactory results in the last exhibition.That’s why ‘new friends become old friends’.”
JETRO makes full use of virtual technology in this exhibition area,Display product videos and product introduction manuals of exhibiting companies,The content of the exhibition is based on the social problems faced by China and Japan,Such as elderly care, health, epidemic prevention and sanitation.The exhibition area also has a wired exhibition area,Just scan the second foreign code to log into the VR display system,You can use the video call and appointment function to conduct online consultation and appointment on the spot.
Apparel and Consumer Goods Zone: Advanced digital technology brings brand-new experience
In the apparel and consumer goods area, there are two Japanese exhibition areas-“Japan Mall Japanese Tavern” and “Japan Mall Japanese Living Hall”.”Japan Mall Japanese Tavern” mainly displays famous wines and wine utensils from all over Japan; “Japan Mall Japanese Living Hall” mainly displays artisan daily necessities and cosmetics that combine traditional crafts with modern design.All exhibited products are sold on major e-commerce platforms in China through Japan Mall.Just scan the QR code on the exhibited products to purchase on-site.In addition, an interactive display mode was introduced,Connecting manufacturers and sellers such as breweries and department stores in Japan through live broadcasts,Show the craftsman’s production site,Present the charm of the product in an intuitive way.
What results will the third CIIE achieve?In this regard, a person in charge of JETRO Shanghai said,The digital pavilion concept exhibition is a brand new attempt for JETRO.This year, we will strive to provide online exhibitors with the same amount of information as offline negotiations.I look forward to the same grand occasion this year as in previous years.Regarding the significance of the CIIE to the economic cooperation between China and Japan and Japan’s economic impact in the post-epidemic era,The person in charge said: “Under the general background of restricted overseas routes due to the epidemic,Using digital technology models such as online negotiation to create business opportunities for Japan and China,It has important value in maintaining and even promoting economic cooperation between the two countries.”