武汉学生茶vx：The Japanese convenience store industry’s sales in September fell by 3%, 7-11 bucked the trend and rose 2.4%
The Japanese convenience store industry’s sales in September fell by 3% 7-11 and rose against the trend 2.4%
Tokyo, October 21. According to the Japan Jiji News Agency,The Japan Chain Store and Franchise Association announced on the 20th the statistics of the sales of convenience stores in September showed thatConvenience store sales reached 866.7 billion yen that month,A year-on-year decrease of 3.0%,There has been negative growth for 7 consecutive months.
but,This compares to a drop of 5 in August due to surprise consumption before cigarette tax increases.5%,The decline in September began to narrow.
last month,The number of people entering the convenience store has decreased 11.1%,Compared to August 9.3%,The decline continues to expand.It can be seen that the new crown pneumonia epidemic has affected the number of guests entering the store.Convenience stores have not recovered from the epidemic.
Although the convenience store industry as a whole is not optimistic,However, the performance of the largest “7-11” has risen against the market.Sales growth 2.4%.7-11 put home-cooked side dishes and frozen food in prominent places in the store,The success of marketing drove the growth of the group’s performance,Achieved since October last year (an increase of 3.4%) It is the first high growth rate since 11 months.
In addition,FamilyMart and Lawson each fell 4 year-on-year.7% and 5.5%.
During the epidemic,The marketing strategy of convenience stores greatly influences the overall sales performance of each.(Compilation: Liu Ge, proofreading: Chen Jianjun)